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I honestly think it used to be better in the 20th century… *by comparison* to the fast food burger places that everyone went to then. Like, you only had either McDonalds-equivalent burgers, well, or an actual restaurant, like a diner’s, burgers. But, for fast food, or takeout, or a drive-through, everyone just had those lowest-common denominator burgers.
Then these regional chains like In-N-Out and 5 Guys and Burgerville start up, offering slightly higher-quality burgers, with unfrozen ingredients and such, but still in a fast food setting, and everyone loves them. And the trend continues, those big ones are still spreading, and smaller ones like UBurger are still up and coming, only now we’re more used to them, and all the talk of “best burger ever” is basically just leftover hype. Yeah, they’re a bit better than McDonalds, and they’re a bit more expensive. Still probably worse than a good restaurant, though probably less expensive than that. They’re just in between. It’s a good niche to fill, though.